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| WOW! Win a great summer hat worth NIS 195 from SherlockS!

Zev Stub    
Sunday, 16 July 11:10 AM


By Yaacov Peterseil

Why open a hat store? people ask, as they enter SherlockS, my hat shop.

My answer is not what you would expect.

As it turns out, about four months ago, Mom’s words about wearing a hat hit home. I had some (about 20) pre-cancerous spots removed from my forehead, and a stern warning from my dermatologist that echoed Mom’s words: ”When you go outside, wear a hat!”.

It was then I started to do some research about melanomas and the sun’s Ultra Violet (UV) rays. I found out that an estimated 40%-50% of fair-skinned people who live to be 65 will develop at least one skin cancer. I’m 69. Whatever your feelings about global warming or the hole in the ozone layer, the world is experiencing record heat waves. The sun’s UV rays are poisoning our skin faster than ever before. And about 90% of skin cancers appear on the exposed head, face, or back of the neck.

Last year, the Israel Cancer Association announced that Israeli males ranked 8th highest, and Israeli females ranked 10th highest among 20 countries with the highest invasive melanoma (cancer) incidence and mortality in the world.

Of course, I didn’t know all that four months ago. Now I’m a mayven. And I quickly became a believer in the fact that wearing a hat can save you from a lot of pain and suffering, if not worse.  

Naturally, you need to get the right hat to be fully protected from the UV rays of the sun. So here are some helpful (life-saving?) suggestions on what to look for when purchasing a hat:

  1. The brim of a hat should have an ultraviolet protection factor (UPF) of at least 30. That means on 1/30th of the sun’s UV radiation can reach your skin.
  2. Brims of 2 1/2 – 3 inches or more are preferrable.
  3. Tightly woven straw hats offer both protection against UV rays and are light weight so you don’t feel weighed down during those Hamsin days.
  4. Darker hats, made out of lightweight polys may offer the best UV protection.

That’s my story. I love hats but I find great satisfaction knowing that I’m working with something that can change people’s lives (and make them look good too).

All those years of walking around without a hat finally caught up with me. Don’t let it catch up to you. Mom was right: If it’s hot outside — Wear a Hat!


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