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| Associate Director of Marketing- Intellectual Property

Human Resources     Jerusalem
Wednesday, 21 February 11:28 PM

Morningside Translations is the fastest growing major language service provider in North America and one of the largest intellectual property translation companies in the world. Specializing in patent, life sciences, and legal translations where accuracy and subject matter expertise are paramount, Morningside provides ISO 9001 and 13485-certified translations into more than 150 languages and offers end-to-end technology-enabled translation, localization, and multimedia solutions. Morningside is the trusted partner to thousands of organizations including Fortune 500 companies, Am Law 200 firms, and international regulatory bodies. Headquartered in New York City, Morningside has offices across the globe in San Francisco, Hamburg, London, and Jerusalem.

 

We are looking for an Associate Director of Marketing in our Jerusalem Office to manage marketing efforts for specific business verticals. The ideal candidate will have strong strategic planning, digital marketing, project management, and research and writing skills.  The Associate Director will work closely as a marketing business line owner with corresponding sales and product team leads in the Legal and Localization verticals to help meet vertical revenue goals.  This position will report to the VP of Marketing. 


 

Essential Functions:

 

  • End-to-End Vertical Manager – You will develop strategy, plan, and project manage all marketing campaigns and activities for specific verticals from beginning to end, working closely with the product and sales teams, as well as the rest of the marketing team.  You will be supported in your efforts by the Marketing content and conference teams. 
  • Content Vision & Creation – Working closely with the content team, you will develop the vision and outline for high-level whitepapers, resource guides, infographics and articles for various campaigns, and new collateral (brochures, decks, etc.) as needed.  You will also act as a key direct writer in updating sales collateral and sales presentations.
  • Email Campaign Marketing – You will plan and execute 1-2 campaigns a month, including event-driven campaigns (webinar, conference, etc), thought-piece / content driven campaigns, and drip campaigns.  Based on campaign strategy and goals, you will identify and segment target audience, design and create emails, proofread & test, analyze and report on results and suggest improvements.  You will work the back-end of the marketing automation platform in this process.    
  • Product Marketing – Working closely with the product team, you will develop marketing plans for new product launches, including developing sales tools and collateral, GTM plan, and campaign planning/execution.   
  • SEO Strategy & Management – You will develop our SEO strategy and manage our SEO efforts, working closely with our SEO company and our content team to make sure that our goals are being met. You will also help optimize website content and landing pages as needed, and collect data and prepare reports on website traffic, rankings, conversions and revenue.
  • Hours: M-TH 10am-7pm, Friday 9am-2pm

Qualifications:

  • Strategic mindset with ability to “think big” and articulate a vision

  • Excellent research & marcom writing skills

  • Works well independently, is extremely proactive, and can organize and manage multiple projects


Education and Experience Requirements:

  • Bachelor’s Degree

  • Minimum of 3-5 years of B2B marketing experience required

  •  High-level proficiency in WordPress, PowerPoint and Excel. Working knowledge of Google Analytics required, high-level proficiency a big plus. HTML knowledge a plus.

  • Experience with marketing automation platforms (i.e., Pardot, HubSpot, Marketo) required

  • Experience with SalesForce or similar CRM a big plus


        

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