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| Trying to woo Israelis away from Netflix, book sellers use steep discounts

Zvi Herman    
Wednesday, 13 June 3:15 PM
Anyone who has stepped into an outlet of one of Israel’s two big bookstore chains these days can’t help but notice a small but significant difference: A year ago, book sellers were touting two books for 99 shekels ($27.60); now they’re offering three for 99 shekels.

That extra book is all about a bitter price war the Steimatzky and Tzomet Hasfarim chains have been waging during Hebrew Book Week, whose special runs through the end of June.
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