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Jerusalem Life

| Feldman to market Mars chocolate bar ice cream

Zev Stub    
Monday, 11 March 10:23 AM
Feldman's Ice Cream has signed an agreement with US confectionary manufacturer Mars Inc. to officially and exclusively market the company's ice cream products in Israel. This is the first major step taken by the company's new CEO Ronen Zohar.

In the first stage, Feldman will import a range of well-known brand chocolate ice cream products including Mars, Snickers, Twix, M&M, Maltesers, Galaxy and Bounty. The products will be sold through the company's marketing channels and points of sale including Feldman ice cream stores, marketing and supermarket chains, grocery stores and kiosks.

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