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Jerusalem Life

| Tel Aviv smart ridesharing begins Monday

Zev Stub    
Monday, 15 April 11:22 AM

From Monday, the Dan bus company and Israeli smart ridesharing company Via will launch the Bubble ridesharing service in Tel Aviv - a pilot testing demand for such a service sponsored by the Ministry of Transport and Ministry of Finance. Bubble will operate a fleet of 100 minibuses on which rides can be ordered via an app. Via's algorithm will adapt timetables and routes according to demand so that the most convenient route for passengers will be created.

Passengers will be picked up from the bus stop closest to the app user's home and the user will be informed precisely when to wait and although the route might not be the most direct to the destination, it will be faster than by bus. Smart ridesharing is meant to be a compromise solution between the rigidity of bus routes and the expensiveness of individual taxis.

Fares on Bubbles fleet of minibuses will cost NIS 12.50 per journey and NIS 15.00 during peak times - 6.30am-9.30am and 3pm-6.30pm. Senior citizens will be entitled to a 50% discount. In addition, ten rides can be purchased in advance for NIS 120 and employers can buy rides for their employees. Payment is through the app without the need to buy tickets on the minibuses.

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