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Jerusalem Life

| Courting ultra-Orthodox consumers, IKEA turns to kosher inspiration

Janglo News    
Sunday, 01 December 11:12 AM
          

When walking through the winding showroom in the IKEA store in the central Israeli city of Rishon Lezion, it’s understandable if you think you’ve wandered into a religious home.

In this iteration of the famous IKEA experience, which seeks to inspire shoppers to spend a little more by introducing finished looks to the various rooms around the house, you’re brought face-to-face with the best the catalog has to offer for the observant Jewish lifestyle.

Full Story (The Times of Israel)
          
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