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Jerusalem Life

| More than a ‘Nosh’ United Airlines Expands Kosher Culinary Choices

Aviva Janglo    
Tuesday, 11 February 11:06 AM

 

United Airlines Expands Kosher Culinary Choices Between the U.S. and Tel Aviv
New dining options feature revamped Kosher menu, including child’s meal and wines

 

NEW YORK, February 10, 2020 – This month, United is taking Kosher cuisine to new heights by introducing a variety of new options for customers traveling between the U.S. and Tel Aviv, from the airline’s Newark / New York, San Francisco and Washington, D.C. / Dulles based hubs. These exciting menu additions include popular choices from several leading Kosher food and beverage brands and reflects United’s commitment to elevate the travel experience for our customers.

“We at United are committed to ensuring our customer’s experience is exceptional both on the ground and in the air. In New York and New Jersey our communities are a mosaic representation of the vast diversity within our region, therefore we are pleased to announce we have added new and enhanced Kosher options. In sourcing these enrichments, we have proudly partnered with two local New Jersey companies Fresko and Royal Wines each of which are pillars within the Kosher business community,” said Jill Kaplan, President, New York / New Jersey for United Airlines.

Partnering with New Jersey-based fresh food provider Fresko, meals on the Newark to Tel Aviv flight will feature an entirely new menu. Options will include dishes such as fresh bagels, a cheese omelet, blintzes, chicken marsala, a kale quinoa burger and traditional bakery items like rugelach and black and white cookies.

As part of the introduction of these new dining options, United is also testing a menu offering for its youngest customers – a Kosher child’s meal in all cabins between Tel Aviv, Newark and San Francisco. If the testing is successful, the airline will roll out the meal selection on additional Tel Aviv routes.

For those customers traveling in Polaris and United Premium Plus, additional dining enhancements can be found in the all Kosher snack choices for mid-flight enjoyment. The new offerings include Deep River Potato Chips, Cheez-It® crackers, Drizzilicious Cinnamon Swirl crisps, Madi K's Almonds and M&M'S®.

New beverage options will include Kosher wine provided by Royal Wine, another New Jersey-based company, which includes Herzog Lineage Cabernet Sauvignon and Herzog Lineage Sauvignon Blanc throughout the Polaris cabin. Additionally, building on the airline’s partnership with Illy coffee, United is upgrading its Kosher coffee to provide both regular and decaf Illy coffee within all cabins over the next several months.

Part of the Kosher expansion includes the airport experience where United is testing the addition of a hot Kosher à la carte meal option in the Newark Polaris Lounge to complement the already featured Kosher wines. Additionally, at both the Polaris lounge and United Clubs in Newark and LaGuardia Airports the offerings will include Kosher packaged snacks upon request.

 

Summary of the onboard Kosher enhancements

Kosher Option

Cabin

EWR/TLV

TLV/EWR

SFO/TLV

TLV/SFO

IAD/TLV

TLV/IAD

Locally sourced Fresko meals

All

February 2020

  •  
  •  

-

-

-

Enhancements to existing Kosher meals

All

February 2020

February 2020

February 2020

February 2020

February 2020

February 2020

Testing Kosher child’s meal

All

March 2020

-

March 2020

-

-

-

Illy Kosher Coffee

All

February 2020

Summer 2020

March 2020

Summer 2020

Summer 2020

Summer 2020

Kosher mid-flight snacks

Polaris / United Premium Plus

December

2019

December

2019

December

2019

December

2019

December

2019

December

2019

Kosher Wine

Polaris

February 2020

February 2020

February 2020

February 2020

March 2020

March 2020

 

For images please visit: https://app.box.com/s/pp4w09s7mw8699n9zwj46thsdd6qllmp

Every customer. Every flight. Every day.

United continues to strengthen its commitment to its customers, looking at every aspect of its business to ensure that the carrier keeps customers' best interests at the heart of its service. In addition to today's announcement, United recently:

·        Announced that MileagePlus award miles will never expire

·        Committed $40 million toward a new investment initiative focused on accelerating the development of sustainable aviation fuels and other decarbonization technologies

·        Established Miles on a Mission, a first-of-its-kind crowdsourcing platform which gives customers a simple way to donate miles to non-profit organizations and charities in need of air travel

  •  
    • Launched ConnectionSaver, a digital tool dedicated to improving the experience for customers with connecting flights
    • Instituted PlusPoints, new upgrade benefits for MileagePlus Premier members
    • Gave Economy customers a choice of complimentary snacks on domestic flights
    • Made DIRECTV free for every customer on more than 200 aircraft

About United

United’s shared purpose is “Connecting People. Uniting the World.” We are more focused than ever on our commitment to customers through a series of innovations and improvements designed to help build a great experience: Every customer. Every flight. Every day. Together, United and United Express operate approximately 4,900 flights a day to 362 airports across six continentsIn 2019, United and United Express operated more than 1.7 million flights carrying more than 162 million customers. United is proud to have the world's most comprehensive route network, including U.S. mainland hubs in Chicago, Denver, Houston, Los Angeles, New York/Newark, San Francisco and Washington, D.C. United operates 791 mainline aircraft and the airline's United Express partners operate 581 regional aircraft. United is a founding member of Star Alliance, which provides service to 195 countries via 26 member airlines. For more information, visit united.com, follow @United on Twitter and Instagram or connect on Facebook. The common stock of United's parent, United Airlines Holdings, Inc., is traded on the Nasdaq under the symbol "UAL".

          
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