Marketing Automation Manager

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Marketing Automation Manager
Full Time

Marketing Automation Manager

As the most trusted platform for web accessibility, millions of people rely on UserWay's AI-powered accessibility solutions as the basis for comprehensive compliance and a truly accessible user experience. We empower anyone — from the small website owner to the enterprise business leader — to attain compliance and accessibility for their digital experiences online.

What you have:

  1. Strong business acumen
  2. Tech savviness
  3. Project management and collaboration skills
  4. Experienced setting up highly-complex workflows
  5. Data-driven decision making skills

Your responsibilities:

  • Build and grow email list through organic efforts.
  • Ideate and execute various email marketing campaigns.
  • Collaborate with team members to work on the design and copy/content.
  • Identify different segmentation criteria based on audience behavior, demographic, geographic, psychographic characteristics, etc.
  • Run A/B tests for email campaigns and landing pages to optimize performance.
  • Track campaign performance and tweak workflows accordingly.
  • Ensure compliance while executing email marketing campaigns and collecting data.

Requirements

  • BA, B.S. or equivalent degree.
  • Proficiency in HubSpot and experience of working on email marketing campaigns, lead generation and nurturing and Google Analytics.
  • Preliminary knowledge of relevant marketing areas including copywriting, social media, and user experience & user interface design.
  • Top-notch verbal and written communication skills.
  • Excellent project management and collaboration skills; a team player.
  • Should know how to use data as fuel to drive results.
  • Although not a mandatory requirement, fundamental knowledge of HTML/CSS is a huge plus.



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