Director of Marketing


Director of Marketing
Full Time, Work from home

Director of Marketing

General Responsibilities

  • Lead individual, weekly team, and offsite meetings to generate ideas and plans to drive Severalnines growth
  • Act as primary Marketing project manager, overseeing major initiatives and projects to ensure efficiency and that they are completed on time and on budget
  • Act as liaison to the Sales Team to drive alignment and provide marketing support for our sales reps and customers.
  • Manage the overall Marketing budget
  • Plan and represent both online and at events
  • Create templates and processes to enable the marketing team and extended teams to be more efficient in crafting content or executing projects

Product Marketing, Messaging & Research

  • Primary manager of marketing campaigns creating documents, scheduling meetings, creating and maintaining the monthly marketing calendar.
  • Collaborate with the product development team and sales team to develop product positioning and messaging that resonates with our target buyer personas.
  • Help with writing and reviewing content for companies’ web properties
  • Creates the positioning and launch content for Product releases
  • Drive Partnership Marketing efforts
  • Drive the creation of new company messaging and maintain & update existing messaging as needed
  • Perform market research. Take market trend information and make recommendations on new functionalities to improve or be included in Severalnines products
  • Create and Maintain Paid Search and other Paid Advertising Programs
  • Social Media Marketing strategy and posting. Create shareable content appropriate for specific networks to spread both our brand and our content.

Content & Email Marketing

  • Develop the companies content strategy to ensure that we are attracting the right type of users for our products
  • Write non-technical blogs, web pages, case studies and other content as requested
  • Oversee Search Engine Optimization (SEO) efforts and lead any related projects or initiatives
  • Craft and manage guest writer / thought leader programs to utilize outside resources to create new and engaging content for the website
  • Work with our content team to help distribute content that educates and entertains our audience and supports marketing goals.
  • Oversee overall email content strategy including the crafting of email communications such as product emails, patch release emails, newsletters, drip program content, and any other marketing communications

Media & Analyst Relations

  • Connect with online technology publications to aggregate our content and place stories about company news and other initiatives.
  • Craft press releases and submit manually or through online distribution systems
  • Craft & Maintain Analyst Presentations and coordinate Analyst activities
  • Identify and Oversee submissions for awards programs

Analytics & Reporting

  • Create analytics reports and presentations as requested
  • Track, measure, and analyze all assigned initiatives to report on ROI
  • Ensure that projects and activities map with company OKRs where relevant

Required Skills

  • Writes & Speaks English fluently
  • Comfortable speaking publicly
  • Strategic-minded, able to interpret data and turn it into plans

Previous Work Requirements

  • 5-7 Years of Marketing Experience
  • Has lead a Marketing team and has experience developing growth strategies
  • Ideal candidate would have previous experience with IT software
  • Ideal candidate would have previous experience presenting at conferences
  • Ideal candidate would have previous experience editing content
  • Ideal candidate would have experience with SalesForce and Pardot
  • Open source database knowledge a plus
  • Drupal/Wordpress Experience a plus

Educational Requirements

  • College degree in IT, Computer Science, Data Management, Marketing or possess 5-7 years relevant experience
  • Technical Certifications a plus

Job Details

  • Full time
  • Work from home
  • Availability to do meetings in US (EST) hours

Apply through the link:!/314a189c-40ae-4ce8-813a-47a6d32b1ebe/detail


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