Israel’s MyHeritage defies the slump in the home DNA testing market – for now, at least

our years ago, the Israeli online genealogy platform MyHeritage entered into what was then the hot new business of home DNA testing. Over the next two years sales of the kits were the main driver of the company’s jump in revenues from $50 million in 2016 to $156 million in 2018.

But those days look like they are over. The global market for DNA testing has been flooded with products at the same time there are growing concerns about data privacy.