Marketing Specialist & Content Owner

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Marketing Specialist & Content Owner
Full Time
https://www.vidazoo.com/
Ygal Alon 114 Tel Aviv

Who are we?

We are an all-in-one video advertising management platform for publishers. Our mission is to lead and inspire the advertising industry by building cutting edge technology. We are a group of tech nerds and business experts, who have created one of the most powerful platforms for video streaming and serving. We specialize in developing high end products for publishers with a focus on growing video advertising revenue from desktop & mobile web visitors.

What will you do?

Vidazoo is seeking for a dynamic & experienced individual, who can act as a Marketing & Content Owner as well as a hands-on Writer, to further build and drive company products and brands.

We are looking for a talented Marketing & Content Writer, who can write from short tweets to solution documents, blog posts to market our products, and will grow Vidazoo’s brand reputation to achieve global awareness in the Video Advertising and publishing sectors.

As a Marketing & Content Owner, you will also engage in content distribution to get feedback and measure the effectiveness of content on lead-generation and brand awareness.

Vidazoo also generates demos for prospects and creates content together with our partners. Writing skills will manifest in writing customer-facing communications (emails, blogs, forums, etc.) as well as designing landing pages like web pages, which are part of Vidazoo’s unique communications experience.

What will you be responsible for?

  • Own the Vidazoo brand!
  • Be a content King or Queen! Make as much content as possible in all formats (posts, videos, articles, interviews, TV Channel, marketing campaigns, etc.)
  • Create social appearance, manage social pages and forums on all relevant platforms (LinkedIn, Facebook, Instagram, Reddit, etc.)
  • Generate innovative ideas to develop content and pitch to journalists/bloggers
  • Write educational articles, including product updates, releases, etc.
  • Own the marketing plan from planning to execution and measurement (run LinkedIn, Facebook & Google campaigns to generate leads and increase our inbound sales)
  • Establish Vidazoo's solution as a thought leader brand in the Video technology space, with a focus on demand generation and brand awareness
  • Optimize materials for search and for all content channels including online, social media, email, video, and print
  • Outreach to bloggers and press outlets for growing online visibility
  • Optimize paid online performance across Social channels, SEO, keyword coverage
  • Work with global teams and partner with sales dpt. to plan and adjust priorities as well as goals
  • Research new partnerships and channels to drive greater effectiveness

What do you need to have?

  • At least 2 years of experience in B2B marketing roles, ideally within the technology, SaaS or AdTech sectors
  • Exceptional writing, communication, presentation, and project management skills- Must!
  • Native English speaker a must!
  • Proven experience in managing online content distribution via LinkedIn, Facebook, Instagram, Marketing Campaigns etc.
  • Goal orientated with the ability to set priorities, meet deadlines, and work independently
  • An keen eye for detail with a heavy focus on grammar and editing- Must!
  • Passion about technology, latest trends, and best practice in B2B marketing
  • Self-starter, independent, with a good sense of initiatives and fresh ideas
  • Excellent cross functional skills, able to collaborate with multiple teams in a matrix organization
  • B.S. or similar degree in Marketing, Communications, or Business

Capacity: Full time, Sun.-Thurs., 10:00-19:00

Location: Tel-Aviv, WeWork ToHa


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