I’m sure that you have heard the expression, “Whatever goes around comes around.” This implies, among other things, that the ones who give to others will eventually receive the merit of their generosity back. Have you ever noticed that you feel compelled to do something for people who have helped you along the way – even if they haven’t asked you to? There is a rule in human relations known as “the law of reciprocity.” Reciprocity in social psychology refers to responding to a positive action with another positive action – rewarding kind actions.
In simple terms, when someone does something for you, you have an inner drive to reciprocate, to pay back the favor.
How does this law of reciprocity apply in business? Although there are many who live by the “business is business” motto, meaning that they are allowed to do anything for a buck, business really means building good relations. People actually buy products and services but people ultimately become loyal to people. “People buy from people” is the motto for success – long-term success. When you deal with honesty and care, people feel “obligated” to reciprocate and do business with you. You can actually sell inferior products and services if your client likes you and trusts you.
is to use it sincerely and for the right reasons. Help others and grow your relationships. Success is just a consequence of treating people right. Working by the law always pays off!