Summary
Certified Product Marketing Manager specializing in strategic global Go-To-Market (GTM) plans to drive market share and profitable growth.
15 years of experience in the High-Tech and SaaS industries with leading Fortune 500 companies (Autodesk, HP , Morgan Stanley) and high-growth startups.
Proven track record of working effectively in global teams, multilingual and culturally adept with in-market experience in Chinese, German, and North American markets. Proficient in English (native), French (fluent), Mandarin (advanced), and Hebrew (beginner).
Sustainability professional dedicated to purpose-driven brands, focused on achieving meaningful social impact alongside profitable growth.
Experience
Prive Tel Aviv, Israel
Product Marketing Consultant 05/2023
SaaS ventures in sustainability tech.
Consulting services in Product Marketing and GTM Planning
Oversaw Product Marketing and Partnerships at Novisto, a Portage Venture, specializing in climate and sustainability SaaS. Secured a $250,000, 5-year contract with a leading Canadian Asset Manager through the successful beta release of a custom GHG emissions calculator.
Created a Direct-to-Consumer (DTC) GTM strategy for a sustainable diamond brand, using competitive and market analysis to define buyer personas and target segments. Launched tailored demand generation campaigns, resulting in a 25% increase in e-commerce sales within 3 months.
Assent Inc Montreal, Canada
Senior Global Product Marketing Manager 01/2022 - 05/2023
Assent is a supply chain sustainability management SaaS and Series D Unicorn backed by Warburg Pincus and Vista Equity Partners .
Created a new ESG Reporting product line with standalone and bundled sales options, driving new customer acquisition, upselling to existing clients, and expanding revenue sources.
Implemented a New Product Introduction (NPI) framework, generating $350,000 in new ARR through the launch of 3 SaaS solutions. Developed exclusive events to deepen ties with Early Adopter (EAP) customers, enhancing product-market fit and brand loyalty.
Led the first major product launch, directing GTM teams in Product, Sales, and Marketing. Collaborated closely to develop the product, execute strategic communications and marketing plans, and implement sales enablement. Achieved $2 million in ARR and secured 20 new customers within just 6 months.
Launched a competitive intelligence program with a market intelligence SaaS platform, boosting the sales team's time-to-market and increasing new business wins through enhanced real-time competitive and market data and strategic positioning.
Morgan Stanley Montreal, Canada
Global Product Manager 07/2017 - 09/2021
The fintech division of Morgan Stanley, a leading investment and financial services company with 80,000 global employees.
Morgan Stanle y Technology
Global Product Manager for digital marketing and archive portfolios, leading two Agile teams. Oversaw product lifecycle and business management, ensuring product optimization and compliance with legal, regulatory, cybersecurity, and quality system standards.
Guided cross-functional groups with senior SMEs from Legal, Compliance, and Cybersecurity in developing social media and archival guidelines. Aligned technology and processes to mitigate risks. Cut onboarding time from 3 quarters to 2 with new policies and an intake portal.
Led a 3-year digital transformation for social media compliance across 20,000 users. Managed the entire product lifecycle, from requirements gathering and feature design to roadmap development and Scrum Team management. Partnered with 3 vendors to create workflows and APIs, reducing compliance review times from 48 to 2 hours, automating 200+ checks, and boosting cybersecurity. Invited to present success at the firm's Cybersecurity Conference.
Cybex GmbH Bayreuth, Germany
Marketing Business Manager 07/2015 - 06/2016
Cybex GmbH is a mark et leader in premium juvenile goods, renowned for their award-winning designs and child safety standards.
Assisted the VP of Group Marketing in managing the marketing department, developing and executing strategic marketing brand and campaign guidelines for global and regional teams. Oversaw a $550,000 annual budget across 4 product lines to boost market positioning and drive global brand expansion.
Led cross-functional teams in Marketing, Sales, Operations, and Engineering to ensure product readiness, feature clarity, and effective marketing campaigns for successful product launches, including the viral GB Pockit travel stroller.
Hewlett Packard Enterprise Shanghai, China
Marketing Specialist 03/2010 - 07/2014
HPE is a leading technology services provider with 60,000 global employees.
Delivered impactful solutions for government and healthcare clients through consulting, project management, and digital marketing. Partnered with HP China to pitch our digital marketing services to external clients. This effort resulted in winning the 'HP Innovation Award' and securing a multi-million dollar, 5-year contract with a Chinese provincial tourism board.
Education
Rotman School of Management and SDA Bocconi Toronto, Canada
Executive MBA, Business Administration (minor Sustainable Business Ventures) 09/2022 - 06/2024
McGill University Montreal, Canada
Masters, Public Relations 09/2008 - 06/2010
McGill University Montreal, Canada
Bachelor of Arts, Political Science (minor Asian Markets) 09/2004 - 06/2007
Certifications and Skills
Agile Team Management (Asana, Jira, Monday) AI (Chat GPT, Google Gemini, Generative AI) Customer Insights (Gong, Klue, Figma, Pendo, Salesforce CRM)
Marketing (Demand Generation, Digital Marketing, Growth, Social Media) Product Marketing (Positioning and Messaging, Sales Battlecard, Pitch Decks)
Certifications (ITIL V3, SAFe Agile, Product Marketing, Product Management)
