Israeli company OrCam Technologies announced on Wednesday that football legend Lionel Messi will be the company's new ambassador. OrCam and Messi aim to improve accessibility through the company's AI technologies for people who are blind or visually impaired and increase awareness of the challenges they face.
As a component of the project, OrCam will arrange meetings between dozens of visually impaired people from around the world with the soccer superstar. Every year, Messi will gift the OrCam MyEye, a wireless, lightweight, artificial vision device that discreetly reads printed and digital text, to people with inspiring stories who are blind or visually impaired, some of whom he will personally meet in Barcelona. These individuals will each become members of the "OrCam Dream Team," led by Messi.
