Director of Product Marketing

Are you an experienced Product Marketer looking for a new challenge and an opportunity to advance your skills and career in a great working environment? If you are passionate about carefully researching customer needs and developing great communication strategies in order to answer them, we have the perfect job for you! We are looking for a Product Marketing Director who will be responsible for driving go-to-market activities, competitive intelligence, messaging and positioning of our products. You’ll be responsible for presenting our products in ways that will strengthen our brand and boost sales. For this role, you need to be a creative and quantitative thinker. You should be experienced in product marketing and able to bring your passion and best practices to this position.

RESPONSIBILITIES

• Market intelligence—be the expert on our buyers, who they are, how they buy and their key buying criteria
• Understand the competitive landscape—be an expert on our competition and how they are positioned
• Collaborate with product management, sales and marketing to develop product positioning and messaging that resonate with our target buyer personas.
• Develop a marketing plan for the products you support in conjunction with our marketing team
• Gain insight into customer use of current products, untapped opportunities and buyer personas
• Create product content such as videos, website copy, collateral and blog posts
• Develop product messaging that differentiates new products and services from others in the market
• Plan the launches of new products and features, and manage the cross-functional implementation of the plan
• Understand and support our sales channels; develop internal tools and external collateral
• Develop and implement promotional activities such as promotions and product launches
• Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on required changes
• Measure and optimize the buyer journey as it relates to product feature adoption and usage

REQUIREMENTS

• 5+ years of product marketing experience including sales enablement, content development, competitor analysis and market research
• Mother Tongue Level English (must) and excellent communication skills
• Excellent people and management skills to interact with staff, colleagues, cross-functional teams and third parties. Team player!
• Experienced with product marketing tactics
• Keen eye for detail
• Creativity
• Analytical mind and strong quantitative skills
• BSc/BA in Marketing, Communications or similar field