Junior Ad Operations Analyst

Hometalk Inc. is a tech-oriented media company. Hometalk, acquired in 2021 by VerticalScope Inc. (fora:tsx), owns, operates, and consistently develops thirteen high-quality websites for enthusiast communities on various topics. As part of its strategy, Hometalk has developed innovative in-house monetization technologies, email building and sending capabilities, A/B testing tooling, an in-house CMS, as well as tens of admin tools to continue to operate at the highest levels to serve millions of visitors daily.

Additionally, Hometalk builds and operates its in-house AdTech to service 1500 sites across the VerticalScope portfolio. Servicing the operations of 2 Billion Ad impressions and over $30M in annual programmatic revenue.

We are looking to hire a new member to this tip-of-the-spear department that will help us continue to develop top-notch AdTech and continue to grow.

In this position, you will be responsible for managing our Ads Operations. This will entail learning the scope of our ad inventory and technology, liaising daily with our ad partners, lead and iterate on AB tests to optimize monetization while overseeing general revenue data for the company’s management team.

If you are entrepreneurial with attention to detail and strong business acumen, hard-working, resilient, in constant growth mode, and a team player with humility, your place is with us.

Purpose of position

• Monitor and own company on-site ad revenue health

• Consistently working on growing the company's ad revenue.

Responsibilities (including but not limited to):

• Track and review the Company's daily revenue.

• Ensuring that recorded revenue matches the paid revenue.

• Management of partnerships with ad partners.

• Field new proposals from third-party outreach regarding new opportunities.

• Ensure ad quality compliance.

• Consistently work on increasing revenue initiatives via A/B test optimization.

• Work with the product and dev team to deploy new growth-oriented initiatives.

• Keep up to date with industry changes.

• Manage the company's email ad revenue and video consumption.

General Keys to Success

• Commitment to the company’s values, guidelines, and policies.

• High level and awareness of team participation. Team first mentality.

• High level of ownership and success-driven

• Open to feedback and desire for self-improvement.

• Interest in self-development and learning new skills.

• Commitment to excellence of workflow and performance.

• Work independently with tasks and problems.

• Able to pivot when needed.

• Self-driven, Curious and entrepreneurial-minded

Skills and Experience:

• B.A. in Finance, Economics or Business

• Native-level English (spoken and written)

• Proficient computer skills

• Strong Excel/Google sheet skills

• Experience with Admanager/ and or other similar UIs - a plus

• Meticulous and detail-oriented

• Data-oriented/data-driven

• Ability to learn new interfaces quickly.

Full time. Hybrid role (Mondays, Tuesdays & Wednesdays from our Jerusalem office).

Send your CV to: [email protected]. Please use the subject line “Jr. Ad Ops Analyst”

Equal opportunity Employer