Paid Search Expert
Job Description
We are looking for a Paid Search expert with deep analytical skills and a passion to build, automate, and scale Paid Search marketing campaigns for large international clients.
You will be expected to be the subject matter expert for Google and Bing Search account structures, naming conventions, ad-copy optimization, in-depth performance analyses, landing page optimization, bid management, spend allocation, remarketing strategies etc.
What You'll Be Doing
- Execute, manage and optimize (hands-on) the Paid Search campaigns (mainly Google Search) for various high budget campaigns across global markets, with a focus on lead generation and scale.
- Continuous improvement of client performance, processes and workflows through efficient campaign set-up, bidding, A/B testing, incrementality testing, and reporting.
- Deep data analysis to monitor performance, traffic quality and identify growth opportunities.
- Developing and maintaining media plans and summaries across all campaigns.
- Stay up to date with industry and competitors to service our clients in evolving circumstances.
Experience Expectations
- 3-4 years of experience in managing & scaling substantial monthly budgets ($100,000+) on Google Ads and Bing, with a focus on Google search - Required.
- English-High-level proficiency, both in spoken and written- Required.
- Bachelor's degree in an analytical field of study- Required.
- Proven experience in managing global campaigns – Required.
- Experience in PPC at a B2B or B2B2C SaaS company – Advantage.
- Strong with numbers, analytic capabilities, and a thorough understanding of Excel.
- Implementing & owning 360 tracking platforms such as GTM, GA4 & web attribution – Advantage
