Israeli health and fitness firm Bo&Bo Ltd. has become one of the first Israeli companies to openly sign a deal to export their products in the United Arab Emirates, following the normalization deal announced between the two nations.
Bo&Bo is a firm that has extensive experience in developing different products to promote health and fitness. Among their line of products is a smart balance board, which is designed to aid recovery and muscle building. The product is available for professional physiotherapists and trainers, but is also used by the military and for consumers to use in home workouts.
Full Story (Jerusalem Post)
