Jun 30, 2020 | News | Jerusalem & Area

SodaStream becomes the first Israeli company to join Facebook boycott

SodaStream told Facebook that it will cease paying for advertising on the site as part of the "Stop Hate for Profit" campaign, N12 reported.

The Anti-Defamation League started the boycott that 100 different organizations and companies have joined, including Coca-Cola, Patagonia, Verizon Wireless and North Face. Those boycotting will not pay  for advertising on Facebook until it changes its policies regarding hate speech and incitement to violence.