VP of Marketing - CityBook Services, Full Time - US Hours
The Role
We’re hiring a Vice President of Marketing to build and lead a modern marketing function during a critical growth phase in a real estate and professional services environment, enhanced by technology. You will define how the company goes to market as it expands and rolls out new, tech-enabled offerings.
This is a hands-on builder role—own strategy, execute key initiatives, and turn marketing into a measurable driver of pipeline and revenue.
What You’ll Do
- Define positioning, messaging, and go-to-market strategy
- Build and manage the marketing foundation: brand, website, and tech stack
- Launch and scale demand generation across content, digital, and paid channels
- Own SEO and emerging AI-driven discoverability strategies
- Partner with Sales to drive pipeline creation, conversion, and enablement
- Develop scalable growth channels (partners, referrals, campaigns)
- Track performance through clear KPIs tied to the pipeline and ROI
What You Bring
- 7+ years of B2B marketing experience, including leadership
- Proven success in building or scaling a marketing function
- Strong expertise in demand generation, content, and digital marketing
- Hands-on experience with CRM/marketing automation (e.g., HubSpot)
- Track record of driving measurable pipeline and revenue impact
- Comfortable operating in fast-paced, growth-oriented environments
How You Work
- Hands-on and accountable – you execute, not just direct
- Data-driven – decisions tied to performance and ROI
- AI-enabled – leverage modern tools to move faster and smarter
- Builder mindset – thrive in creating and scaling from scratch
Reporting
Reports to CEO | Works closely with Sales and Operations
Location: Flexible
Why This Role
- Build marketing from the ground up
- Shape how new technology is brought to market
- Direct impact on growth, pipeline, and company trajectory
