Location: Har Tuv B Industrial Area, Beit Shemesh, Israel
Employment Type: Full-time, on-site, 42 hours per week
Schedule: Sunday to Thursday, supporting US business hours.
Sunday: 12:00 PM - 6:00 PM
Monday to Thursday: 2:00 PM - 11:00 PM
Role summary
INNOVA is hiring a Salesforce Specialist to design, build, integrate and maintain our Salesforce platform. You will be the go-to authority on Salesforce across Sales, Marketing, Service and Operations. You will turn business needs into scalable solutions, lead configuration and development work, and guide stakeholders on best practice. You will also lead the implementation of Agentforce and Data 360, connecting business data and deploying AI agents that support customer service and internal operations.
Key responsibilities
Platform delivery and architecture
- Deliver the Salesforce roadmap set by the Head of Business Systems, and advise on data model and architecture across Sales Cloud, Service Cloud and related clouds.
- Design scalable, secure solutions and keep technical debt under control.
- Manage releases, sandboxes and deployments using version control and CI/CD.
Configuration and development
- Build and maintain objects, fields, page layouts, Lightning pages, validation rules and flows.
- Configure, test and deploy Agentforce agents, including instructions, prompts and actions.
- Integrate Data 360 with Salesforce and external systems, including data mapping and identity resolution.
- Connect agents to business data and knowledge sources, with appropriate permissions and human escalation.
- Monitor and improve agent performance and data quality.
- Write test classes and maintain code coverage and quality standards.
- Build reports and dashboards that give leadership a reliable view of pipeline and performance.
Administration and security
- Manage users, profiles, permission sets, roles and sharing rules.
- Monitor org health, limits and security settings; apply Salesforce seasonal releases.
Business partnership
- Gather requirements from Sales, Marketing, Customer Success and Finance, and translate them into solutions.
- Train users, write documentation and drive adoption.
Required qualifications
- 5+ years of hands-on Salesforce experience, including hands-on work in a production org.
- Deep knowledge of Sales Cloud and/or Service Cloud configuration, security model and data model.
- Strong Flow and declarative automation skills.
- Strong Apex development skills, including bulkification, asynchronous processing, governor limit management and trigger frameworks.
- Strong Salesforce Flow expertise, including subflows, fault handling, invocable actions and screen flows with dynamic components.
- Experience integrating Salesforce with external systems.
- Experience with deployment tools and source control
- Proven ability to work directly with business stakeholders and turn vague needs into clear solutions.
- Excellent English, written and spoken; Hebrew an advantage.
- To apply: https://zurl.to/cEi2
