Senior Google Ads Specialist – Home Services Lead Generation
Remote | Full-Time Contractor | Long-Term Opportunity
About Sharp Media Group
Sharp Media Group is a growing digital marketing agency specializing in Google Ads and lead generation for home-service businesses throughout the United States.
Our clients include HVAC, roofing, remodeling, garage door, air duct cleaning, landscaping, carpet cleaning and other local service companies.
We are looking for a senior, hands-on Google Ads specialist who can independently manage and improve multiple client accounts. This is not an entry-level position or a role for someone who needs step-by-step instructions.
What You’ll Do
- Independently manage approximately 8–12 Google Ads accounts.
- Audit accounts and identify performance problems and growth opportunities.
- Build, launch and optimize Search, Performance Max, Display and remarketing campaigns when appropriate.
- Manage keywords, search terms, negative keywords, ad copy, budgets, bidding strategies and location targeting.
- Monitor lead volume, cost per lead, conversion rate and lead quality.
- Review phone calls and form submissions to evaluate actual lead quality.
- Troubleshoot conversion tracking, attribution and landing-page issues.
- Work with CallRail, CallTrackingMetrics, GA4, Google Tag Manager and offline conversions.
- Maintain clear records of important changes, tests and results.
- Proactively recommend improvements instead of waiting for instructions.
- Communicate clearly with the agency owner, team members and, when required, clients.
- Identify urgent performance issues and respond promptly.
Required Experience
- At least five years of hands-on Google Ads management experience.
- Strong experience managing lead-generation campaigns.
- Experience working with local or home-service businesses.
- Previous experience managing multiple client accounts inside an agency.
- Strong understanding of conversion tracking and phone-call attribution.
- Ability to independently diagnose declining lead volume or rising cost per lead.
- Strong written and verbal English communication.
- Reliable availability during agreed working hours, with meaningful overlap with Eastern Time.
- Excellent attention to detail and documented account-management processes.
Preferred Experience
- HVAC, roofing, remodeling, garage door, landscaping, cleaning or similar home-service industries.
- CallRail or CallTrackingMetrics.
- Google Ads offline conversion imports.
- Landing-page optimization.
- Managing multi-location or multi-market campaigns.
- Client communication and performance reporting.
This Position Is Not a Good Fit If You
- Primarily rely on Google recommendations without independently analyzing the account.
- Need to be told every optimization or task to perform.
- Only have e-commerce experience.
- Manage too many freelance clients to give our accounts proper attention.
- Cannot consistently communicate progress, findings and completed work.
- Are an agency applying on behalf of your team. We are looking for an individual specialist.
How to Apply
Please answer the following questions:
- How many years have you personally managed Google Ads accounts?
- Which home-service industries have you worked with?
- Approximately how many accounts and how much monthly advertising spend have you managed simultaneously?
- Describe a lead-generation account where performance declined. How did you diagnose the problem, and what did you change?
- What is your experience with CallRail, CallTrackingMetrics and offline conversions?
- What working hours can you consistently maintain in Eastern Time?
- Are you currently working with other agencies or managing your own clients? If yes, approximately how many?
- Please provide one relevant case study or anonymized example showing your strategy and results.
Applications without detailed answers to these questions will not be considered.
