About Me:
At American Express, I led the Amex Way Library, supporting 6,600+ engineers by creating a centralized, living knowledge system to enable developers to deliver higher quality software more efficiently. I bring strong skills in product strategy, GenAI innovation, Agile leadership, and scalable knowledge management. Check out my portfolio at abentov.com.
Senior Product Manager — Developer Knowledge Management, Amex Way Library, GenAI Initiatives
American Express, CTO Org | March 2024 – May 2025
- Build and lead the Amex Way Library, the company’s core developer knowledge platform, increasing page views by 48% YOY, unique visitors by 51%, and average time on site by 27%, across 6,600+ engineers.
- Drove strategic adoption of GenAI technologies, including the rollout of GitHub Copilot and Copilot Chat, resulting in a 40% productivity increase for engineers while ensuring full compliance with security and governance requirements.
- Developed and executed product roadmaps across quarterly, annual, and multi-year horizons, aligning internal knowledge systems and GenAI innovation with business priorities and future-of-work goals.
- Designed secure 'Paved Roads' (prescriptive SDLC playbooks) for Go, Python, Mobile, and Web applications — streamlining development, reducing onboarding time, and improving security compliance.
- Evaluated and deployed GenAI-enhanced tools, including Swimm, Backstage, and a custom LLM chatbot, transforming internal knowledge access and positioning Amex ahead of competitive developer experience benchmarks.
- Authored strategic one-pagers, guidance, and best practices for documentation, Slack support channels, and knowledge-sharing workflows — reducing support requests and improving clarity and reuse of internal content.
- Established knowledge tracking and alignment rituals, including centralized meeting notes and visibility practices that kept the full cross-functional team up to date and engaged.
- Fostered a collaborative, high-trust culture, known for supportive tone, inclusive recognition, and increased morale and innovation during times of organizational change.
Director of Product— Today Feed, Machine Learning Personalization
MoneyLion | May 2022 - November 2022
- Led a 12+ person global team across engineering, machine learning, and design to build the AI-powered “Today Feed,” transforming the home screen from static banking to a dynamic, personalized content experience.
- Designed product vision for motivational, aspirational financial content — including articles, videos, offers, and guidance — enhancing user engagement and positioning MoneyLion as a lifestyle brand.
- Curated motivational, aspirational content that deepened engagement and strengthened MoneyLion’s brand as a daily, empowering tool.
- Defined and communicated product vision to remote teams and executives, ensuring alignment across time zones and disciplines.
- Elevated MoneyLion’s app positioning from utility to lifestyle fintech by tying product features to customer empowerment and inspiration.
Lead Product Manager — Search and Discovery
TuneIn | June 2022 - March 2023
- Tasked by the CEO to revamp search for TuneIn’s 70M+ users, improving personalization across podcasts, sports (MLB), news, and global radio content.
- Identified content indexing gaps and led design of a personalized search strategy to improve relevance and engagement.
- Worked closely with UX researchers on experimental app features (e.g., Lightning experience) to differentiate TuneIn from competitors.
- Proposed and validated a vision for personalized search, addressing user dissatisfaction and boosting engagement through profile-aware indexing and result ranking.
- Applied Amazon-style product discipline in planning, research, and experimentation.
Villa and House, Marketing Manager, 2019-2020
I led the digital content strategy for their direct-to-consumer (DTC) transformation. My responsibilities included:
- Managing content production and rewriting all long-form product descriptions across thousands of SKUs for SEO and clarity
- Overseeing product photography and selection in collaboration with designers
- Leading the brand’s SEO and SEM strategy for improved discoverability
- Running all social media, brand campaigns, and audience growth initiatives
Gorilla Commerce (a top-ten Amazon seller)
- Amazon SEO and A+ content strategies
- Product categorization, page structuring, and image optimization
- Managing product reviews and lifecycle health
- Using performance data to inform content adjustments and asset improvements
Skills & Product Methodologies
- Agile Product Management – Backlog, sprints, Kanban, standups, retrospectives, team alignment
- Product Strategy & Roadmapping – Short- and long-term planning tied to business impact
- User Research & Insights – Turning user needs into actionable product decisions
- Product Sense & Empathy – Designing human-centered experiences that inspire and resonate
- Spec & One-Pager Development – Clarity in communication for teams and leadership
- Cross-Functional Leadership – Engineering, ML, Design, Comms, UX, Security
- Stakeholder Communication – From ground teams to senior execs
- AI & GenAI Tools – GitHub Copilot, LLM chatbots, ML recommendation systems
- Efficiency & ROI Focus – Streamlining processes, enabling automation, and reducing cost
Tools & Technologies
Confluence · Jira · GitHub · GitHub Copilot/Chat · Swimm · Backstage · Slack · AI/ML Systems · LLMs · Developer Portals, Professional level use of X, Tik Tok, Instagram, Amazon Seller Central, Google SEO/SEM, Magento, Shopify, Email Marketing with tools like Klaviyo, Youtube, Photography, Video Creation, Tik Tok, Instagram, Account Building
Education
New York University, New York, NY,
B.A., Psychology, 2009
William Paterson University, Wayne, NJ,
M.B.A., 2019
Yeshiva Ohr Somayach, Jersusalem, Israel
Mechina Program, 2014
Blockchain Council
Certified Prompt Engineer & Generative AI Expert
Research Experience
Research Analyst, Harvard Business School & Harvard Psychology Department – Cambridge, MA (2012)
- Conducted joint research on decision-making, in collaboration with faculty from both departments.
Analyst, Columbia Business School Professor Ran Kivetz – New York, NY (2013)
- Worked under Dr. Kivetz (#1 most published marketing professor) related to consumer loyalty, brand psychology, and behavioral economics.
Leadership & Educational Entrepreneurship
Developer —Resort and Retreat Center – Ko Pha Ngan, Thailand (2011-2013)
- · Initiated development of a spiritual and wellness retreat center focused on healing, learning, and personal growth.
- Practical insight into how to develop a physical space designed to educate, host, uplift, and build community
