Location: Israel, Har Tuv
Employment Type: 11 AM to 7 PM - Full time.
Reporting To: COO
Compensation:
INNOVA is looking for a Marketing Creative Director to lead the creative vision of a premium HVAC brand built at the intersection of design, performance, and technology.
This role is the creative engine of the brand. Responsible for defining how INNOVA looks, sounds, and shows up across every touchpoint. From overarching brand narrative to campaign development and experiential direction, the Creative Director will drive the strategic thinking that sets INNOVA apart in a traditionally commoditized category.
This is both a visionary and an operational role. The Creative Director will own ideation from concept through execution, working closely with internal teams and external partners to deliver work that consistently reflects the brand's premium positioning.
Brand Vision & Creative Direction Define and continuously evolve INNOVA's brand identity as a premium, design-led company. Establish a clear and differentiated creative direction, own the visual language, tone of voice, and brand storytelling, and ensure all outputs deliver a cohesive, elevated brand experience.
Ideation & Concept Development Lead the development of original campaigns, marketing concepts, and brand narratives. Translate business objectives into compelling creative directions and develop ideas that position INNOVA beyond product, as an experience. Set the creative standard for content, messaging, and storytelling across all initiatives.
Creative Execution Oversight Oversee the execution of campaigns across digital platforms, video and photography, trade shows, physical activations, and showroom environments. Maintain rigorous standards for quality and consistency, and provide clear direction to designers, marketers, and external creative partners.
Brand Experience - Physical & Digital Ensure alignment between digital marketing and physical environments, including showrooms, installations, and trade show presence. Partner with internal teams to deliver a consistent brand experience across all customer touchpoints that reflects INNOVA's premium market position.
Cross-Functional Collaboration Provide strategic creative leadership across the brand while partnering closely with the Art Director and Marketing Manager to ensure alignment between creative vision, campaign strategy, and business objectives. Lead creative direction across internal teams and external partners. Collaborate with Sales, Operations, and Product to align messaging with business goals, and provide consistent creative guidance across all outputs.
A Creative Director who brings a clear and confident point of view on brand and creative direction. Someone with high standards for design, storytelling, and execution, who can simplify complex ideas and elevate them into work that resonates. An owner, from first idea to final output, who thrives in a fast-paced, scaling environment.
To apply - https://zurl.to/cEi2
