Job description
We are seeking a dynamic VP of Sales and Marketing to lead our commercial strategy and execution as we launch ZSmile in Israel and expand to the US market. This role requires a unique combination of sales leadership, marketing expertise, and deep understanding of both the aligner industry and consumer beauty market. You will be responsible for building and executing our go-to-market strategy, developing sales channels, and creating compelling marketing campaigns that position ZSmile as the lifestyle alternative to traditional aligners.
Key ResponsibilitiesSales Leadership
- Develop and execute a comprehensive sales strategy for B2B (dental professionals) and B2C (direct consumer) channels
- Build and manage high-performing sales teams across multiple markets
- Establish partnerships with dental practices, orthodontists, and distribution channels
- Drive revenue growth and achieve ambitious sales targets
- Develop pricing strategies and sales processes that optimize conversion and profitability
Marketing Strategy & Execution
- Lead brand positioning and messaging strategy, positioning ZSmile as a lifestyle/beauty solution rather than medical device
- Develop and execute integrated marketing campaigns across digital, social media, and traditional channels
- Oversee content creation, including compelling before/after transformation content
- Manage influencer partnerships and brand ambassador programs
- Drive direct-to-consumer marketing initiatives and e-commerce growth
- Collaborate with product team on customer feedback and market insights
Strategic Planning
- Develop market entry strategies for Israel and US markets
- Conduct competitive analysis and market research
- Create and manage marketing and sales budgets
- Establish KPIs and metrics for sales and marketing performance
- Lead customer acquisition and retention strategies
Team Leadership
- Build, mentor, and lead sales and marketing teams
- Collaborate with cross-functional teams including product, operations, and finance
- Manage external agencies and marketing partners
- Foster a results-driven, innovative culture
Required QualificationsEssential Experience
- 10+ years of senior sales and marketing experience in the aligner/orthodontic industry
- Proven track record of success in both B2B and B2C sales in healthcare/beauty sectors
- Experience with FDA-regulated products and understanding of medical device marketing regulations
- Strong background in digital marketing, social media, and direct-to-consumer campaigns
- Demonstrated success in building and scaling sales teams and marketing organizations
Industry Knowledge
- Deep understanding of the aligner/orthodontic market, competitive landscape, and customer segments
- Experience with beauty/cosmetics marketing and consumer psychology preferred
- Knowledge of dental professional networks and distribution channels
- Understanding of both Israeli and US healthcare/beauty markets
Technical Skills
- Fluency in English and Hebrew (required)
- Experience with CRM systems, marketing automation platforms, and analytics tools
- Strong understanding of digital marketing channels and social media platforms
- Data-driven approach to sales and marketing decision-making
Preferred Qualifications
- Experience with AI/technology-driven healthcare products
- Background in consumer lifestyle or beauty brands
- Previous startup or scale-up experience
- Network of contacts in dental/orthodontic industry
What We Offer
- Competitive salary and equity package
- Opportunity to lead a revolutionary product in a massive market
- Work with cutting-edge AI technology and innovative medical device
- Collaborative, innovative work environment in Israel's tech hub
- Significant career growth potential as we scale globally
Location Requirements
- Must be based in Israel
- Willingness to travel internationally (US, Europe) as needed
